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The Agenda: Why sustainable fashion is becoming first choice for Gen Z

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Fast fashion has never been faster. And thanks to social media, new trends can emerge, go viral and disappear in a matter of days, encouraging consumers to constantly refresh their wardrobes.

Yet amid the endless cycle of buying and scrolling, a growing number of Gen Zs are embracing a different approach. From thrifting and clothing swaps to upcycling and second-hand shopping, sustainable fashion is finding new life among young consumers.

On The Agenda, Hongbin Jeong speaks to Lumin Hew, Founder of Fashion Parade to find out why more youths are advocating for sustainable fashion, and can sustainable fashion truly compete with the appeal of fast-changing trends.

 

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