Death has long been one of society's biggest taboos, something many of us avoid discussing until we have no choice.But that mindset is beginning to shift.

More young Singaporeans are opening up conversations about grief, end-of-life planning, and what it means to prepare for life's final chapter.

Some are writing books about death, others are creating spaces to talk about loss, while one former tech sales executive even took a 90% pay cut to help families navigate their final goodbyes.

On The Agenda, Hongbin Jeong speaks with Kenneth Yeow, the ‘Afterlife Bro’, about what's driving this cultural shift, why younger generations are embracing conversations about death, and whether planning for the inevitable could ultimately help us live more meaningful lives.