Have you ever bought something simply because you saw your favourite K-pop idol wearing or using it?

From fashion and beauty products to limited-edition merchandise, K-pop idols are increasingly influencing what fans buy and how much they're willing to spend.

For Gen Z fans, these purchases can go beyond the product itself, carrying sentimental value or even becoming a way to feel connected to their favourite idols.

On The Agenda, Hongbin Jeong speaks with model and content creator Belicia Gwee about how K-pop idols influence her shopping habits, why Gen Z fans are drawn to the things their idols use, and whether these purchases are really worth the money.

Have you ever bought something simply because you saw your favourite K-pop idol wearing or using it?
From fashion and beauty products to limited-edition merchandise, K-pop idols are increasingly influencing what fans buy and how much they're willing to spend.
For Gen Z fans, these purchases can go beyond the product itself, carrying sentimental value or even becoming a way to feel connected to their favourite idols.
On The Agenda, Hongbin Jeong speaks with model and content creator Belicia Gwee about how K-pop idols influence her shopping habits, why Gen Z fans are drawn to the things their idols use, and whether these purchases are really worth the money.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.