Have you ever bought something simply because you saw your favourite K-pop idol wearing or using it?

From fashion and beauty products to limited-edition merchandise, K-pop idols are increasingly influencing what fans buy and how much they're willing to spend.

For Gen Z fans, these purchases can go beyond the product itself, carrying sentimental value or even becoming a way to feel connected to their favourite idols.

On The Agenda, Hongbin Jeong speaks with model and content creator Belicia Gwee about how K-pop idols influence her shopping habits, why Gen Z fans are drawn to the things their idols use, and whether these purchases are really worth the money.

Have you ever bought something simply because you saw your favourite K-pop idol wearing or using it?
From fashion and beauty products to limited-edition merchandise, K-pop idols are increasingly influencing what fans buy and how much they're willing to spend.
For Gen Z fans, these purchases can go beyond the product itself, carrying sentimental value or even becoming a way to feel connected to their favourite idols.
On The Agenda, Hongbin Jeong speaks with model and content creator Belicia Gwee about how K-pop idols influence her shopping habits, why Gen Z fans are drawn to the things their idols use, and whether these purchases are really worth the money.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion.

The Agenda: How are K-pop idols shaping Gen Z's spending habits?

The US midterm elections have sent shockwaves through global markets, with the Democrats' sweeping victory fuelling fears of tighter scrutiny over AI investments. The so-called 'blue tsunami' has contributed to a US$2.5 trillion wipeout in Nasdaq 100 market value.

The sell-off has spread across Asia, hitting major semiconductor players and Singapore-listed AEM Holdings and UMS Integration.

Is this a temporary correction, or are investors losing faith in the AI boom? And what does it mean for Singapore's semiconductor industry?

On The Big Story, Hongbin Jeong speaks with Charu Chanana, Chief Investment Strategist at Saxo Markets, to find out more. 

 

The US midterm elections have sent shockwaves through global markets, with the Democrats' sweeping victory fuelling fears of tighter scrutiny over AI investments. The so-called 'blue tsunami' has contributed to a US$2.5 trillion wipeout in Nasdaq 100 market value.
The sell-off has spread across Asia, hitting major semiconductor players and Singapore-listed AEM Holdings and UMS Integration.
Is this a temporary correction, or are investors losing faith in the AI boom? And what does it mean for Singapore's semiconductor industry?
On The Big Story, Hongbin Jeong speaks with Charu Chanana, Chief Investment Strategist at Saxo Markets, to find out more.&nbsp;
&nbsp;

The Big Story: Blue tsunami wipes US$2.5 trillion off Nasdaq. Is the AI boom in trouble?

Everything is getting more expensive, so what if you tried enjoying life without spending a single cent?

On What's Trending, Hongbin Heong, Nadiah Koh and Alexandra Parada explore China's growing 'zero-cost lifestyle' trend, where cash-strapped young people are finding creative ways to enjoy the finer things without opening their wallets – from mall-walking and free samples to browsing luxury property showrooms and test-driving cars for complimentary treats.

Could Singaporeans pull off the same trick? From queuing for free tote bags to signing up for apps just to claim a complimentary drink, they discuss their most shameless freebies, and the best zero-cost hacks for enjoying a weekend in Singapore. Because sometimes, the best things in life really are free.

Everything is getting more expensive, so what if you tried enjoying life without spending a single cent?
On What's Trending, Hongbin Heong, Nadiah Koh and Alexandra Parada explore China's growing 'zero-cost lifestyle' trend, where cash-strapped young people are finding creative ways to enjoy the finer things without opening their wallets &ndash; from mall-walking and free samples to browsing luxury property showrooms and test-driving cars for complimentary treats.
Could Singaporeans pull off the same trick? From queuing for free tote bags to signing up for apps just to claim a complimentary drink, they discuss their most shameless freebies, and the best zero-cost hacks for enjoying a weekend in Singapore. Because sometimes, the best things in life really are free.

What's Trending: Can you survive Singapore on $0? The art of getting everything for free

What happens when you tell your parents you want to make a living juggling, performing tricks and entertaining crowds?

At 30, Jonathan Goh has turned that unconventional path into a career, becoming Singapore's first graduate with an honours degree in Circus Arts after three years of training in London. Today, he's a circus artist and co-chairman of the Buskers Association. But can you really make a sustainable living from a career like this?

On The Agenda, Hongbin Jeong speaks with Jonathan about taking the road less travelled, challenging ideas of career success and whether younger generations are becoming more open to unconventional professions.

What happens when you tell your parents you want to make a living juggling, performing tricks and entertaining crowds?
At 30, Jonathan Goh has turned that unconventional path into a career, becoming Singapore's first graduate with an honours degree in Circus Arts after three years of training in London. Today, he's a circus artist and co-chairman of the Buskers Association.&nbsp;But can you really make a sustainable living from a career like this?
On The Agenda, Hongbin Jeong speaks with Jonathan about taking the road less travelled, challenging ideas of career success and whether younger generations are becoming more open to unconventional professions.

The Agenda: How are K-pop idols shaping Gen Z's spending habits?

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