Millennials are often associated with the rise of “kidult” culture, with many continuing to collect the toys, characters and childhood favourites they grew up with from Pokémon and LEGO to plushies, blind boxes and Labubu.

In Singapore, Millennials are becoming a visible part of the collectibles scene, with greater spending power allowing them to turn childhood interests into long-term hobbies.

So what sets Millennial collectors apart from other generations and why has “kidult” culture resonated so strongly with them?

On The Agenda, Hongbin Jeong speaks to Jonathan Jiang, Vice-Principal of St Francis Methodist School (International) and a millennial collector, about what drives the hobby and what his generation’s collecting habits reveal about the way millennials navigate adulthood.

Millennials are often associated with the rise of &ldquo;kidult&rdquo; culture, with many continuing to collect the toys, characters and childhood favourites they grew up with from Pok&eacute;mon and LEGO to plushies, blind boxes and Labubu.
In Singapore, Millennials are becoming a visible part of the collectibles scene, with greater spending power allowing them to turn childhood interests into long-term hobbies.
So what sets Millennial collectors apart from other generations and why has &ldquo;kidult&rdquo; culture resonated so strongly with them?
On The Agenda, Hongbin Jeong speaks to Jonathan Jiang, Vice-Principal of St Francis Methodist School (International) and a millennial collector, about what drives the hobby and what his generation&rsquo;s collecting habits reveal about the way millennials navigate adulthood.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.