Millennials are often associated with the rise of “kidult” culture, with many continuing to collect the toys, characters and childhood favourites they grew up with from Pokémon and LEGO to plushies, blind boxes and Labubu.

In Singapore, Millennials are becoming a visible part of the collectibles scene, with greater spending power allowing them to turn childhood interests into long-term hobbies.

So what sets Millennial collectors apart from other generations and why has “kidult” culture resonated so strongly with them?

On The Agenda, Hongbin Jeong speaks to Jonathan Jiang, Vice-Principal of St Francis Methodist School (International) and a millennial collector, about what drives the hobby and what his generation’s collecting habits reveal about the way millennials navigate adulthood.