Success today often comes with a certain image... a corporate job, a sleek title, maybe even a 'dream career' that sounds more glamorous than waking up before dawn to handle fresh seafood at a wet market.

So what happens when someone from a younger generation chooses a path most people are walking away from? On The Agenda, Hongbin Jeong speaks to third-generation fishmonger and founder of Seamonger, Joycelyn Quek, who made the unexpected decision to continue her family’s trade.

But this isn’t just a story about fish or business. It’s about identity, legacy, sacrifice, and the growing disconnect between younger generations and the traditional trades that once built entire communities.