Malaysia's parties battle on social media to woo young voters

One trend that has emerged in the leadup to Malaysia's 15th General Election on November 19 is that parties took their battle on social media in a bid to woo young voters. How much will their social media presence swing the outcome?

This election will also be the first where voters have three main coalitions to choose from – Barisan Nasional, Pakatan Harapan and Perikatan Nasional, but Straits Times’ Malaysia Bureau Chief Shannon Teoh says a clear and decisive win seems unlikely. 

On the Straits Times The Big Story, Multimedia journalist, Cheow Sue-Ann speaks with Shannon for more.

<a href="https://www.straitstimes.com/asia/se-asia/tiktok-trumps-flag-wars-malaysia-s-parties-battle-on-social-media-to-woo-young-voters" data-ved="2ahUKEwijlbqVurf7AhVc-jgGHWF9AYYQFnoECA8QAQ">Malaysia's parties battle on social media to woo young voters</a>
One trend that has emerged in the leadup to Malaysia's 15th General Election on November 19 is that parties took their battle on social media in a bid to woo young voters. How much will their social media presence swing the outcome?
This election will also be the first where voters have three main coalitions to choose from – Barisan Nasional, Pakatan Harapan and Perikatan Nasional, but Straits Times’ Malaysia Bureau Chief Shannon Teoh says a clear and decisive win seems unlikely. 
On the Straits Times The Big Story, Multimedia journalist, Cheow Sue-Ann speaks with Shannon for more.

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Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.