The creator behind TikTok’s “demure” catchphrase is now at the center of a trademark battle. 

According to TMZ, a man in Washington state named Jefferson Bates filed to trademark “Very Demure .. Very Mindful ...” in an apparent attempt to cash in on Lebron’s success.

Who will win this legal battle? Hongbin Jeong spills the tea.

Get in touch with our anchors at rgidwani@sph.com.sg, chuatt@sph.com.sg and hongbin@sph.com.sg.   

The creator behind TikTok’s “demure” catchphrase is now at the center of a trademark battle. 
According to TMZ, a man in Washington state named Jefferson Bates filed to trademark “Very Demure .. Very Mindful ...” in an apparent attempt to cash in on Lebron’s success.
Who will win this legal battle? Hongbin Jeong spills the tea.
Get in touch with our anchors at <a href="mailto:rgidwani@sph.com.sg">rgidwani@sph.com.sg</a>, <a href="mailto:chuatt@sph.com.sg">chuatt@sph.com.sg</a> and <a href="mailto:hongbin@sph.com.sg">hongbin@sph.com.sg</a>.

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From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

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