The creator behind TikTok’s “demure” catchphrase is now at the center of a trademark battle. 

According to TMZ, a man in Washington state named Jefferson Bates filed to trademark “Very Demure .. Very Mindful ...” in an apparent attempt to cash in on Lebron’s success.

Who will win this legal battle? Hongbin Jeong spills the tea.

Get in touch with our anchors at rgidwani@sph.com.sg, chuatt@sph.com.sg and hongbin@sph.com.sg.   

The creator behind TikTok’s “demure” catchphrase is now at the center of a trademark battle. 
According to TMZ, a man in Washington state named Jefferson Bates filed to trademark “Very Demure .. Very Mindful ...” in an apparent attempt to cash in on Lebron’s success.
Who will win this legal battle? Hongbin Jeong spills the tea.
Get in touch with our anchors at <a href="mailto:rgidwani@sph.com.sg">rgidwani@sph.com.sg</a>, <a href="mailto:chuatt@sph.com.sg">chuatt@sph.com.sg</a> and <a href="mailto:hongbin@sph.com.sg">hongbin@sph.com.sg</a>.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.