The creator behind TikTok’s “demure” catchphrase is now at the center of a trademark battle. 

According to TMZ, a man in Washington state named Jefferson Bates filed to trademark “Very Demure .. Very Mindful ...” in an apparent attempt to cash in on Lebron’s success.

Who will win this legal battle? Hongbin Jeong spills the tea.

Get in touch with our anchors at rgidwani@sph.com.sg, chuatt@sph.com.sg and hongbin@sph.com.sg.   

The creator behind TikTok’s “demure” catchphrase is now at the center of a trademark battle. 
According to TMZ, a man in Washington state named Jefferson Bates filed to trademark “Very Demure .. Very Mindful ...” in an apparent attempt to cash in on Lebron’s success.
Who will win this legal battle? Hongbin Jeong spills the tea.
Get in touch with our anchors at <a href="mailto:rgidwani@sph.com.sg">rgidwani@sph.com.sg</a>, <a href="mailto:chuatt@sph.com.sg">chuatt@sph.com.sg</a> and <a href="mailto:hongbin@sph.com.sg">hongbin@sph.com.sg</a>.

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.