The Evening Runway with Hongbin Jeong, Roshan Gidwani & Chua Tian Tian (4pm - 7pm)The Evening Runway with Hongbin Jeong, Roshan Gidwani & Chua Tian Tian (4pm - 7pm)

Spill The Tea: Not very demure, not very mindful trademark battle

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The creator behind TikTok’s “demure” catchphrase is now at the center of a trademark battle. 

According to TMZ, a man in Washington state named Jefferson Bates filed to trademark “Very Demure .. Very Mindful ...” in an apparent attempt to cash in on Lebron’s success.

Who will win this legal battle? Hongbin Jeong spills the tea.

Get in touch with our anchors at rgidwani@sph.com.sg, chuatt@sph.com.sg and hongbin@sph.com.sg.   

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