Kamala Harris has re-branded her campaign's online presence by embracing a social media trend inspired by a pop star. Which pop star? And is it working? Is she trying to #slay younger voters and is this the #perf way?



Roshan Gidwani and Chua Tian Tian are ngl and will stt.



Get in touch with our anchors at 
rgidwani@sph.com.sg, chuatt@sph.com.sg and hongbin@sph.com.sg.   

Kamala Harris has re-branded her campaign's online presence by embracing a social media trend inspired by a pop star. Which pop star? And is it working? Is she trying to #slay younger voters and is this the #perf way?
 
Roshan Gidwani and Chua Tian Tian are ngl and will stt.
 
Get in touch with our anchors at  rgidwani@sph.com.sg, chuatt@sph.com.sg and hongbin@sph.com.sg.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

Advertisement