We’re surrounded by beautiful campaigns. They’re fast, efficient, and algorithmically approved.
But sometimes, even the most flawless work leaves us feeling… nothing.

Elyssa Ng has spent years inside that tension, where creative intuition meets automation. As Co-Founder and Creative Director of Kredence Creative Solutions, she’s asking a tougher question:
If machines can already make what “works,” what does it take to make something that matters?

On The Right Business, Hongbin Jeong speaks with Elyssa Ng, Co-Founder and Creative Director of Kredence Creative Solutions, to find out more. 

We&rsquo;re surrounded by beautiful campaigns.&nbsp;They&rsquo;re fast, efficient, and algorithmically approved. But sometimes, even the most flawless work leaves us feeling&hellip; nothing.
Elyssa Ng has spent years inside that tension, where creative intuition meets automation.&nbsp;As Co-Founder and Creative Director of Kredence Creative Solutions, she&rsquo;s asking a tougher question: If machines can already make what &ldquo;works,&rdquo; what does it take to make something that matters?
On The Right Business, Hongbin Jeong speaks with Elyssa Ng, Co-Founder and Creative Director of Kredence Creative Solutions, to find out more.&nbsp;

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.