We’re surrounded by beautiful campaigns. They’re fast, efficient, and algorithmically approved.
But sometimes, even the most flawless work leaves us feeling… nothing.

Elyssa Ng has spent years inside that tension, where creative intuition meets automation. As Co-Founder and Creative Director of Kredence Creative Solutions, she’s asking a tougher question:
If machines can already make what “works,” what does it take to make something that matters?

On The Right Business, Hongbin Jeong speaks with Elyssa Ng, Co-Founder and Creative Director of Kredence Creative Solutions, to find out more. 

We&rsquo;re surrounded by beautiful campaigns.&nbsp;They&rsquo;re fast, efficient, and algorithmically approved. But sometimes, even the most flawless work leaves us feeling&hellip; nothing.
Elyssa Ng has spent years inside that tension, where creative intuition meets automation.&nbsp;As Co-Founder and Creative Director of Kredence Creative Solutions, she&rsquo;s asking a tougher question: If machines can already make what &ldquo;works,&rdquo; what does it take to make something that matters?
On The Right Business, Hongbin Jeong speaks with Elyssa Ng, Co-Founder and Creative Director of Kredence Creative Solutions, to find out more.&nbsp;

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Right Business: When ‘good’ isn’t good enough. Is the age of AI killing your marketing campaign?

The June holidays have begun and many parents are likely going through a familiar challenge — managing their children's screen time.

But for Gen Alpha, the digital world isn't just a place to pass the time. It's where they learn, play, socialise and increasingly, shape their understanding of the world. Today's children are navigating an online landscape that is vastly different from anything previous generations experienced.

However, the use of technology also comes with plenty of risks.

On The Agenda, Hongbin Jeong speaks to Pamela Ong, Country Manager, Singapore and Asia at ESET to learn how parents can protect their children from the online dangers, And whether is it still only about limiting our children’s screen time in today’s setting.

The June holidays have begun and many parents are likely going through a familiar challenge &mdash; managing their children's screen time.
But for Gen Alpha, the digital world isn't just a place to pass the time. It's where they learn, play, socialise and increasingly, shape their understanding of the world. Today's children are navigating an online landscape that is vastly different from anything previous generations experienced.
However, the use of technology also comes with plenty of risks.
On The Agenda, Hongbin Jeong speaks to Pamela Ong, Country Manager, Singapore and Asia at ESET to learn how parents can protect their children from the online dangers, And whether is it still only about limiting our children&rsquo;s screen time in today&rsquo;s setting.

The Agenda: Digital safeguards for our kids during the June holidays

The United States is proposing a new 12.5 percent tariff on imports linked to so-called “forced labour goods”, under Section 301 of its Trade Act.

This significant measure could affect approximately one-third of Singapore’s domestic exports to the US. While Singapore has reiterated that it does not condone forced labour and finds no evidence of such practices within its supply chains, the nation continues to engage with the US on this developing matter.

So what exactly does this tariff mean in practice? And what could this mean for businesses and trade ties between Singapore and the US moving forward?

On The Big Story, Hongbin Jeong speaks to Kevin Chen, Associate Research Fellow with the US Programme, Institute of Defence and Strategic Studies at S Rajaratnam School of International Studies (RSIS) to find out more.

The United States is proposing a new 12.5 percent tariff on imports linked to so-called &ldquo;forced labour goods&rdquo;, under Section 301 of its Trade Act.
This significant measure could affect approximately one-third of Singapore&rsquo;s domestic exports to the US. While Singapore has reiterated that it does not condone forced labour and finds no evidence of such practices within its supply chains, the nation continues to engage with the US on this developing matter.
So what exactly does this tariff mean in practice?&nbsp;And what could this mean for businesses and trade ties between Singapore and the US moving forward?
On The Big Story, Hongbin Jeong speaks to Kevin Chen, Associate Research Fellow with the US Programme, Institute of Defence and Strategic Studies at S Rajaratnam School of International Studies (RSIS) to find out more.

The Big Story: Why is Singapore being hit by a new US tariff under forced labour concerns?

Over the past news, the news report was full of rat sightings. From MRTs to F&B outlets, these rodents have caused an uproar and even raises questions about the hygiene and state of things around our beloved Singapore.

But at last, the rat problem is finally under control.

On What's Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar dive into how Singapore is stepping up to contain the situation and what would they would do if they ever spotted a rat in the studio.

Over the past news, the news report was full of rat sightings. From MRTs to F&amp;B outlets, these rodents have caused an uproar and even raises questions about the hygiene and state of things around our beloved Singapore.
But at last, the rat problem is finally under control.
On What's Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar dive into how Singapore is stepping up to contain the situation and what would they would do if they ever spotted a rat in the studio.

Right Business: When ‘good’ isn’t good enough. Is the age of AI killing your marketing campaign?

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