We’re surrounded by beautiful campaigns. They’re fast, efficient, and algorithmically approved.
But sometimes, even the most flawless work leaves us feeling… nothing.

Elyssa Ng has spent years inside that tension, where creative intuition meets automation. As Co-Founder and Creative Director of Kredence Creative Solutions, she’s asking a tougher question:
If machines can already make what “works,” what does it take to make something that matters?

On The Right Business, Hongbin Jeong speaks with Elyssa Ng, Co-Founder and Creative Director of Kredence Creative Solutions, to find out more.