Imagine an app that doesn’t just track your steps or calories but one that actually checks in, encourages you and keeps you motivated like a coach would.
Maibel is an AI wellness companion designed by women, for women. Its first personality, Evren is a soft-spoken, Korean ‘oppa’ coach who guides users with gentle nudges, habit coaching, and interactive story scenes.
But can AI really replicate the emotional depth of a human coach?
On The Right Busines, Hongbin Jeong speaks with Mabel Loh, Founder of Maibel, to find out more.

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