The age-old foundation of marketing is that the loudest voices in the room often get the most attention. It’s a world that seems designed for the bold, the charismatic, the extroverted.

Yet, for introverts, breaking into this industry that typically values boldness over thoughtfulness can feel like scaling a mountain.

Being a big introvert herself, this left Jaslyn Qiyu frustrated about the landscape.

So instead of forcing herself to fit the stereotype, she doubled down and chose to rewrite the script with her own consultancy firm, Mad About Marketing. Mad About Marketing specialises in coaching introverted leaders, particularly women and young professionals.


On The Right Business, Hongbin Jeong speaks with  Jaslyin Qiyu, Founder, Mad About Marketing Consulting to find out more. 

 

Presented by: Hongbin Jeong

Produced and Edited by: Nadiah Koh (nadkoh@sph.com.sg) 

Want to get featured on our show? Drop me an email today!

The age-old foundation of marketing is that the loudest voices in the room often get the most attention.&nbsp;It&rsquo;s a world that seems designed for the bold, the charismatic, the extroverted.
Yet, for introverts, breaking into this industry that typically values boldness over thoughtfulness can feel like scaling a mountain.
Being a big introvert herself, this left Jaslyn Qiyu frustrated about the landscape.
So instead of forcing herself to fit the stereotype, she doubled down and chose to rewrite the script with her own consultancy firm, Mad About Marketing.&nbsp;Mad About Marketing specialises in coaching introverted leaders, particularly women and young professionals.
 On The Right Business, Hongbin Jeong speaks with&nbsp; Jaslyin Qiyu, Founder, Mad About Marketing Consulting&nbsp;to find out more.&nbsp;
&nbsp;
Presented by: Hongbin Jeong
Produced and Edited by: Nadiah Koh (<a href="mailto:nadkoh@sph.com.sg">nadkoh@sph.com.sg</a>)&nbsp;
Want to get featured on our show? Drop <a href="mailto:nadkoh@sph.com.sg">me</a> an email today!

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.