If you’ve ever savored a kueh that’s soft, colorful, and just a little bit magical, there’s a good chance it came from Kueh Ho Jiak. What started as a home hobby has grown into a heritage-recognized brand, celebrated for its creativity, quality, and charm.
On The Right Business, Alexandra Parada speaks to Sandy Tan, Founder of Kueh Ho Jiak, to hear how passion and heart can turn a simple love of traditional treats into a business that preserves and elevates Singapore’s kueh heritage.

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