Supermom is a digital platform created for moms, providing product and service recommendations through a community-driven network. It enables moms to earn income by sharing insights and content, connecting like-minded parents across Southeast Asia.

Recognising a gap where brands struggled to connect authentically with Southeast Asia’s parenting community, Supermom offers brands access to “key opinion moms” (KOMs), who influence 90% of household purchases—85% of which are shaped by social circles.

On The Right Business, Hongbin Jeong speaks to Luke Lim, CEO of Welovesupermom, to share more about how Supermom is transforming brand engagement and empowering moms across Southeast Asia.



Presented by: Hongbin Jeong

Produced and Edited by: Alexandra Parada (alexparada@sph.com.sg) and Meng Choon Chua

Want to get featured on our show? Drop me an email today!

Supermom is a digital platform created for moms, providing product and service recommendations through a community-driven network. It enables moms to earn income by sharing insights and content, connecting like-minded parents across Southeast Asia.
Recognising a gap where brands struggled to connect authentically with Southeast Asia’s parenting community, Supermom offers brands access to “key opinion moms” (KOMs), who influence 90% of household purchases—85% of which are shaped by social circles.
On The Right Business, Hongbin Jeong speaks to Luke Lim, CEO of Welovesupermom, to share more about how Supermom is transforming brand engagement and empowering moms across Southeast Asia.
 
Presented by: Hongbin Jeong
Produced and Edited by: Alexandra Parada (<a href="mailto:alexparada@sph.com.sg">alexparada@sph.com.sg</a>) and Meng Choon Chua
Want to get featured on our show? Drop me an email today!

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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