Supermom is a digital platform created for moms, providing product and service recommendations through a community-driven network. It enables moms to earn income by sharing insights and content, connecting like-minded parents across Southeast Asia.

Recognising a gap where brands struggled to connect authentically with Southeast Asia’s parenting community, Supermom offers brands access to “key opinion moms” (KOMs), who influence 90% of household purchases—85% of which are shaped by social circles.

On The Right Business, Hongbin Jeong speaks to Luke Lim, CEO of Welovesupermom, to share more about how Supermom is transforming brand engagement and empowering moms across Southeast Asia.



Presented by: Hongbin Jeong

Produced and Edited by: Alexandra Parada (alexparada@sph.com.sg) and Meng Choon Chua

Want to get featured on our show? Drop me an email today!

Supermom is a digital platform created for moms, providing product and service recommendations through a community-driven network. It enables moms to earn income by sharing insights and content, connecting like-minded parents across Southeast Asia.
Recognising a gap where brands struggled to connect authentically with Southeast Asia’s parenting community, Supermom offers brands access to “key opinion moms” (KOMs), who influence 90% of household purchases—85% of which are shaped by social circles.
On The Right Business, Hongbin Jeong speaks to Luke Lim, CEO of Welovesupermom, to share more about how Supermom is transforming brand engagement and empowering moms across Southeast Asia.
 
Presented by: Hongbin Jeong
Produced and Edited by: Alexandra Parada (<a href="mailto:alexparada@sph.com.sg">alexparada@sph.com.sg</a>) and Meng Choon Chua
Want to get featured on our show? Drop me an email today!

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.