Supermom is a digital platform created for moms, providing product and service recommendations through a community-driven network. It enables moms to earn income by sharing insights and content, connecting like-minded parents across Southeast Asia.

Recognising a gap where brands struggled to connect authentically with Southeast Asia’s parenting community, Supermom offers brands access to “key opinion moms” (KOMs), who influence 90% of household purchases—85% of which are shaped by social circles.

On The Right Business, Hongbin Jeong speaks to Luke Lim, CEO of Welovesupermom, to share more about how Supermom is transforming brand engagement and empowering moms across Southeast Asia.

Presented by: Hongbin Jeong

Produced and Edited by: Alexandra Parada (alexparada@sph.com.sg) and Meng Choon Chua

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