Noon Eyewear is an independent optical boutique founded by Goh Shi Song and his siblings. The business was established with a clear philosophy: to prioritize care, precision, and authenticity over scale.

Built on the foundations of their family’s former business, Everfaith Optics, Noon Eyewear continues a legacy of craftsmanship while redefining what sustainable growth means in the optical industry. Rather than competing on price or volume, Noon focuses on delivering personalized service and high-quality eyewear tailored to each customer’s needs.

Every aspect of the brand from its appointment-based model to its approach to customer relationships reflects a commitment to intentional, detail-oriented service. Noon Eyewear believes that true value lies not in expansion, but in maintaining the integrity of its craft and the trust of its community.

On the Peak Special on the Right Business, Hongbin Jeong speaks to Zat, Editor-in-Chief, The Peak Singapore, to find out more.