SimplyGood is a Singapore-based clean technology start-up on a mission to make sustainable living easy, starting right at home.

Founded by Jeremy Lee in 2021, the company aims to eliminate the need for single-use plastic bottles in everyday household cleaning by offering concentrated, dissolvable cleaning tablets and sheets.

Designed with both the planet and people in mind, SimplyGood’s products are 300 times lighter and 200 times smaller than traditional liquid cleaners, dramatically reducing carbon emissions from shipping and packaging.

Their products are also made from 100% natural, plant-based ingredients, they’re safe for families, pets, and the environment.

On The Right Business, Hongbin Jeong speaks to Jeremy Lee, Founder, SimplyGood, to find out more.