When Joyce Chung her husband moved to Singapore, he made a passing comment that he couldn’t find a good cinnamon roll here.

So, one recipe led to another, and before long, what began in Joyce's home kitchen became Guilt Free Food, a bakery known for its health-conscious treats that do not compromise on flavour.

From gluten free mochi muffins to keto-friendly buns, she has carved out a niche in Singapore’s food scene for people who want to indulge mindfully.

Now, six years on, she’s taken the leap to open her first physical takeaway bakery in the East Coast.

On The Right Business, Hongbin Jeong speaks with Joyce Chung, Founder of Guilt Free Food, to find out more.

When Joyce Chung her husband moved to Singapore, he made a passing comment that he couldn&rsquo;t find a good cinnamon roll here.
So, one recipe led to another, and before long, what began in Joyce's home kitchen became Guilt Free Food, a bakery known for its health-conscious treats that do not compromise on flavour.
From gluten free mochi muffins to keto-friendly buns, she has carved out a niche in Singapore&rsquo;s food scene for people who want to indulge mindfully.
Now, six years on, she&rsquo;s taken the leap to open her first physical takeaway bakery in the East Coast.
On The Right Business, Hongbin Jeong speaks with Joyce Chung, Founder of Guilt Free Food, to find out more.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.