When Joyce Chung her husband moved to Singapore, he made a passing comment that he couldn’t find a good cinnamon roll here.

So, one recipe led to another, and before long, what began in Joyce's home kitchen became Guilt Free Food, a bakery known for its health-conscious treats that do not compromise on flavour.

From gluten free mochi muffins to keto-friendly buns, she has carved out a niche in Singapore’s food scene for people who want to indulge mindfully.

Now, six years on, she’s taken the leap to open her first physical takeaway bakery in the East Coast.

On The Right Business, Hongbin Jeong speaks with Joyce Chung, Founder of Guilt Free Food, to find out more.

When Joyce Chung her husband moved to Singapore, he made a passing comment that he couldn&rsquo;t find a good cinnamon roll here.
So, one recipe led to another, and before long, what began in Joyce's home kitchen became Guilt Free Food, a bakery known for its health-conscious treats that do not compromise on flavour.
From gluten free mochi muffins to keto-friendly buns, she has carved out a niche in Singapore&rsquo;s food scene for people who want to indulge mindfully.
Now, six years on, she&rsquo;s taken the leap to open her first physical takeaway bakery in the East Coast.
On The Right Business, Hongbin Jeong speaks with Joyce Chung, Founder of Guilt Free Food, to find out more.

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.