When Joyce Chung her husband moved to Singapore, he made a passing comment that he couldn’t find a good cinnamon roll here.

So, one recipe led to another, and before long, what began in Joyce's home kitchen became Guilt Free Food, a bakery known for its health-conscious treats that do not compromise on flavour.

From gluten free mochi muffins to keto-friendly buns, she has carved out a niche in Singapore’s food scene for people who want to indulge mindfully.

Now, six years on, she’s taken the leap to open her first physical takeaway bakery in the East Coast.

On The Right Business, Hongbin Jeong speaks with Joyce Chung, Founder of Guilt Free Food, to find out more.