Your Way Home with Hongbin JeongYour Way Home with Hongbin Jeong

Right Business: Preserving tradition, the legacy of Singapore’s kueh heritage

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When you think of traditional kueh, nostalgia and childhood memories probably come to mind. Behind some of Singapore’s most iconic kuehs, however, is a woman who has quietly shaped this legacy for over 40 years.

Esther founded Cooking Art Industries in the 1980s, starting as one of Singapore’s first professional culinary schools and later transforming it into a heritage confectionery trusted by hotels, embassies, and major events. Known for handcrafted Nonya and Thai kuehs—made fresh daily, preservative-free, and true to tradition—her brand is a living testament to Singapore’s dessert heritage.

On The Right Business, Alexandra Parada speaks with Esther Kim Sim, Founder of Cooking Art Industries, to find out more. 

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