Nicholas Cheng founded VideoPulse, a creative studio built for tech companies that helps turn complex products into clear, story-led videos. What started as a passion for visual storytelling has grown into a system trusted by global teams at DocuSign, Samsung, HP, and YC startups.

He also leads Tracework.ai, a GenAI-powered workflow platform backed by Microsoft GenAI and NUS Enterprise. Tracework helps teams capture their expertise and transform repetitive know-how into scalable, easy-to-follow guides.

At the intersection of storytelling, design, and AI, Nicholas is rethinking how technology teams communicate, turning ideas into stories and knowledge into systems that actually work.

On The Right Business, Hongbin Jeong spoke to Nicholas Cheng, Founder of VideoPulse and Tracework.ai, to find out more.