Sustainability in tech often feels like just another buzzword. But what does real, long-term change look like in a world that replaces phones every two years?

That’s the challenge Mahir Hamid and his team at Cinch are tackling. As Asia’s largest device-as-a-service platform, Cinch is rethinking how we use and reuse tech, working with brands like Samsung to offer phone subscriptions with perks like upgrades and damage protection.

On The Right Business, Hongbin Jeong speaks with Mahir Hamid, CEO and Co-founder, Cinch, to find out what it really means to build sustainable tech, Singapore’s growing e-waste issue, and why device ownership might be on the way out.