OtterHalf is a fractional marketing agency based in Singapore, created to be the ‘other half’ that growing tech companies need to scale smartly, sustainably, and with heart.

They specialize in working with B2B2C and DTC tech brands, guiding them from post-product-market fit through to Series B and beyond.

Whether you’re missing a full marketing team or just need extra firepower for key initiatives, they step in as your flexible, experienced partner.

Their name is a playful twist on ‘Other Half,’ and it reflects everything we believe in: partnership, creativity, and a bit of fun, and that spirit comes to life through Ottie, their wide-eyed otter mascot who reminds us that even serious strategy can be joyfully executed.

On The Right Business, Hongbin Jeong speaks to Cassandra Ong, Founder & CEO, OtterHalf, to find out more.

OtterHalf is a fractional marketing agency based in Singapore, created to be the &lsquo;other half&rsquo; that growing tech companies need to scale smartly, sustainably, and with heart.
They specialize in working with B2B2C and DTC tech brands, guiding them from post-product-market fit through to Series B and beyond.
Whether you&rsquo;re missing a full marketing team or just need extra firepower for key initiatives, they step in as your flexible, experienced partner.
Their name is a playful twist on &lsquo;Other Half,&rsquo; and it reflects everything we believe in: partnership, creativity, and a bit of fun, and that spirit comes to life through Ottie, their wide-eyed otter mascot who reminds us that even serious strategy can be joyfully executed.
On The Right Business, Hongbin Jeong speaks to Cassandra Ong, Founder &amp; CEO, OtterHalf, to find out more.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.