BOVEM is Singapore’s modern men’s grooming brand, committed to redefining personal care with quality, precision-grade products designed for an elevated grooming experience.

Founded in 2020 by two SMU students, BOVEM was born from a personal mishap and a mission to solve the lack of safe, effective tools for below-the-waist grooming,especially in Asia.

With meticulous attention to detail and a touch of fun, BOVEM crafts everyday essentials like the Globe™ Trimmer, engineered to eliminate nicks and cuts while being 100% waterproof for convenience.

On The Right Business, Hongbin Jeong speaks to Lydon Ong, Co-Founder, BOVEM, to find out more.