Reforged Labs is a gaming-focused AI company that helps mobile game studios understand and improve their advertising performance.

After evolving from in-game content generation to video ad creation, the company now builds creative intelligence tools that analyze gaming ads across networks, identify emerging trends, and produce data-driven creative briefs.

With Boa, their AI research tool powered by proprietary datasets and multiple state-of-the-art language models, Reforged Labs enables marketers to make smarter creative decisions, uncover audience insights, and optimize return on ad spend.

On Right Business, Hongbin Jeong speaks to Robert Huynh, Co-Founder & CEO, Reforged Labs, to find out more.