Sqkii is a gamification marketing company that connects brands with gamers to drive exceptional ROI for brands while delivering engaging rewards to gamers.

Born and raised in Singapore, Sqkii specialises in creating viral, game-based campaigns that solve real-world challenges from increasing sales and app downloads to encouraging healthy habits and active lifestyles.

Known for bold and playful activations like #HuntTheMouse, Sqkii combines creativity, strategy, and a deep understanding of gamer culture to craft campaigns that are not only effective but genuinely fun. By partnering with brands, Sqkii transforms marketing into an engaging experience that captivates audiences, drives participation, and creates lasting impact.

On The Right Business, Hongbin Jeong speaks to Kenny Choy, CEO & Co-founder, Sqkii, to find out more.

 

Sqkii is a gamification marketing company that connects brands with gamers to drive exceptional ROI for brands while delivering engaging rewards to gamers.
Born and raised in Singapore, Sqkii specialises in creating viral, game-based campaigns that solve real-world challenges from increasing sales and app downloads to encouraging healthy habits and active lifestyles.
Known for bold and playful activations like #HuntTheMouse, Sqkii combines creativity, strategy, and a deep understanding of gamer culture to craft campaigns that are not only effective but genuinely fun. By partnering with brands, Sqkii transforms marketing into an engaging experience that captivates audiences, drives participation, and creates lasting impact.
On The Right Business, Hongbin Jeong speaks to Kenny Choy, CEO &amp; Co-founder, Sqkii, to find out more.
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Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Right Business: Heard of #HuntTheMouse? How Sqkii turns fun into engagement

 AI is now at the heart of Singapore’s economic strategy. From supercharging adoption to building talent pipelines and reshaping how businesses operate, what does this mean for you, your job, and your company’s future? Are businesses ready, and will workers keep up?

On The Big Story, Hongbin Jeong speaks to Kwek SoCheer, Partner, Digital Solutions at PwC, to unpack how Budget 2026’s AI push will shape business strategy, workforce transformation, and Singapore’s position in the global AI race.

&nbsp;AI is now at the heart of Singapore&rsquo;s economic strategy. From supercharging adoption to building talent pipelines and reshaping how businesses operate, what does this mean for you, your job, and your company&rsquo;s future? Are businesses ready, and will workers keep up?
On The Big Story, Hongbin Jeong speaks to Kwek SoCheer, Partner, Digital Solutions at PwC, to unpack how Budget 2026&rsquo;s AI push will shape business strategy, workforce transformation, and Singapore&rsquo;s position in the global AI race.

Budget 2026: Can businesses and workers keep up with Singapore’s AI ambitions?

Nearly US$99 trillion in private wealth is set to flow across Asia by 2029, but shockingly, almost half of first-generation wealth holders haven’t planned who gets what.

Why do so many families avoid the conversation about succession? And what happens when wealth is left unmanaged?

On Wealth Tracker, Hongbin Jeong speaks to Sissi Goh, Legacy Planner, Wealth Advisor, & Author, for the latest.

Nearly US$99 trillion in private wealth is set to flow across Asia by 2029, but shockingly, almost half of first-generation wealth holders haven&rsquo;t planned who gets what.
Why do so many families avoid the conversation about succession? And what happens when wealth is left unmanaged?
On Wealth Tracker, Hongbin Jeong speaks to&nbsp;Sissi Goh, Legacy Planner, Wealth Advisor, &amp; Author, for the latest.

Wealth Tracker: The $99 Trillion Question - Why Asian families struggle to plan their wealth

Planning a trip across the Causeway for Lunar New Year or Ramadan? You may want to pause and take stock.

Malaysia has reported 10 new tuberculosis clusters so far this year, including a recent outbreak in Kota Tinggi involving 37 cases. With thousands of Singaporeans expected to travel in the coming weeks, concerns are growing.

How serious is the situation? Should you postpone your trip or simply take extra precautions?

On What's Trending, Hongbin Jeong speaks with Professor Hsu Li Yang, Director of the Asia Centre for Health Security at the NUS Saw Swee Hock School of Public Health, to break down the risks, explain how tuberculosis spreads, and share practical steps you can take to protect yourself and your loved ones.

Planning a trip across the Causeway for Lunar New Year or Ramadan? You may want to pause and take stock.
Malaysia has reported 10 new tuberculosis clusters so far this year, including a recent outbreak in Kota Tinggi involving 37 cases. With thousands of Singaporeans expected to travel in the coming weeks, concerns are growing.
How serious is the situation? Should you postpone your trip or simply take extra precautions?
On What's Trending, Hongbin Jeong speaks with Professor Hsu Li Yang, Director of the Asia Centre for Health Security at the NUS Saw Swee Hock School of Public Health, to break down the risks, explain how tuberculosis spreads, and share practical steps you can take to protect yourself and your loved ones.

Right Business: Heard of #HuntTheMouse? How Sqkii turns fun into engagement

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