Imagine being able to give a personalised song as a gift, a song written especially for that special person in your life.

A group of passionate creators are doing just that. My Creative Factory is a startup that works with customers to create unique songs that share personal stories, feelings, or something fun. MCF is one of the first startups in Asia to offer such a service, and the first in Singapore.

On The Right Business, Hongbing Jeong speaks with Yajur Madan, Founder of My Creative Factory to find out more about the power of song-writing and whether AI will be able to replicate the kind of music that strikes an emotional chord with listeners in the future.