Historically dominated by the rich ‘boys’ club’ for the longest time, the luxury watch space is finally opening up to women with a fascination for mechanical timepieces.

According to Deloitte’s 2023 Swiss Watch Industry Study, “the untapped potential of the female watch-buyer is significant.”

The consultancy cited self-purchasing and more female watch influencers on social media as strong drivers of demand. 

We sit down with two avid watch collectors who are looking to capture the spirit of this exciting moment.

Deborah Wong and Stephanie Soh, co-founders, TickTock Belles tell us how the watch world can build off this female-powered momentum.



Presented by: Hongbin Jeong and Roshan Gidwani

Feature produced and edited by: Nadiah Koh and Aaron Lam

Do you have a story to tell on The Evening Runway show? Contact nadkoh@sph.com.sg

Historically dominated by the rich ‘boys’ club’ for the longest time, the luxury watch space is finally opening up to women with a fascination for mechanical timepieces.
According to Deloitte’s 2023 Swiss Watch Industry Study, “the untapped potential of the female watch-buyer is significant.”
The consultancy cited self-purchasing and more female watch influencers on social media as strong drivers of demand. 
We sit down with two avid watch collectors who are looking to capture the spirit of this exciting moment.
Deborah Wong and Stephanie Soh, co-founders, <a href="https://www.instagram.com/ticktockbelles/">TickTock Belles</a> tell us how the watch world can build off this female-powered momentum. 
Presented by: Hongbin Jeong and Roshan Gidwani
Feature produced and edited by: Nadiah Koh and Aaron Lam
Do you have a story to tell on<a href="https://www.moneyfm893.sg/shows/the-evening-runway-with-hongbin-jeong-roshan-gidwani-chua-tian-tian/"> The Evening Runway</a> show? Contact <a href="mailto:nadkoh@sph.com.sg">nadkoh@sph.com.sg</a>

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.