Historically dominated by the rich ‘boys’ club’ for the longest time, the luxury watch space is finally opening up to women with a fascination for mechanical timepieces.

According to Deloitte’s 2023 Swiss Watch Industry Study, “the untapped potential of the female watch-buyer is significant.”

The consultancy cited self-purchasing and more female watch influencers on social media as strong drivers of demand. 

We sit down with two avid watch collectors who are looking to capture the spirit of this exciting moment.

Deborah Wong and Stephanie Soh, co-founders, TickTock Belles tell us how the watch world can build off this female-powered momentum.

Presented by: Hongbin Jeong and Roshan Gidwani

Feature produced and edited by: Nadiah Koh and Aaron Lam

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