Ever thought about starting your own coffee shop? But, what exactly does it take to run a successful coffeehouse here in Singapore?

While some owners set out to simply serve good coffee, others choose to take their coffee further afield and scale their business to create a chain.

Puzzle Coffee, a Melbourne-born specialty coffeehouse has gained such a strong following here in Singapore that they’ve opened a second outlet.

The man behind the brand? Harry Apostolides, Co-Founder of Puzzle Coffee Singapore.

On R.I.C.H, Hongbin Jeong speaks with Harry to find out why understanding your product makes you a better entrepreneur.