Diamonds are a girl’s best friend, but some trading firms are hoping that diamonds can become all investors’ best friend.

According to Investment & Pensions Europe or IPE, there have been attempts over the past 30 years to commoditise the good via a futures exchange or a fund, but each has been met with their fair share of problems. 

The main issue lies in the fact that each diamond is unique and hard to price, unlike gold, which has standardised quantities and purity. But a commodity firm called Diamond Standard has managed to commoditise diamonds by grouping them into equally valued clusters. 

So how does this work exactly? On Market View, Prime Time’s finance presenter Chua Tian Tian spoke with Amelia Bourdeau, Managing Director,  Market Strategy at Diamond Standard for more.