How can marketing strategies evolve to accommodate shift in customers’ behaviours?

A McKinsey report found that consumers are becoming wiser, which has forced brands and businesses to improve or change their approach in marketing.

This has in fact placed pressure on marketers amid the current inflation and recession.

However, there are still possible solutions to this issue.

In the Spotlight on Prime Time, Bharati Jagdish speaks with Jonathan Parker, Managing Director, EMEA & APAC, APR on how businesses are shaking up the marketing playbook.

How can marketing strategies evolve to accommodate shift in customers’ behaviours?
A McKinsey report found that consumers are becoming wiser, which has forced brands and businesses to improve or change their approach in marketing.
This has in fact placed pressure on marketers amid the current inflation and recession.
However, there are still possible solutions to this issue.
In the Spotlight on Prime Time, Bharati Jagdish speaks with Jonathan Parker, Managing Director, EMEA &amp; APAC, APR on how businesses are shaking up the marketing playbook.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.