How can marketing strategies evolve to accommodate shift in customers’ behaviours?

A McKinsey report found that consumers are becoming wiser, which has forced brands and businesses to improve or change their approach in marketing.

This has in fact placed pressure on marketers amid the current inflation and recession.

However, there are still possible solutions to this issue.

In the Spotlight on Prime Time, Bharati Jagdish speaks with Jonathan Parker, Managing Director, EMEA & APAC, APR on how businesses are shaking up the marketing playbook.