How can marketing strategies evolve to accommodate shift in customers’ behaviours?

A McKinsey report found that consumers are becoming wiser, which has forced brands and businesses to improve or change their approach in marketing.

This has in fact placed pressure on marketers amid the current inflation and recession.

However, there are still possible solutions to this issue.

In the Spotlight on Prime Time, Bharati Jagdish speaks with Jonathan Parker, Managing Director, EMEA & APAC, APR on how businesses are shaking up the marketing playbook.

How can marketing strategies evolve to accommodate shift in customers’ behaviours?
A McKinsey report found that consumers are becoming wiser, which has forced brands and businesses to improve or change their approach in marketing.
This has in fact placed pressure on marketers amid the current inflation and recession.
However, there are still possible solutions to this issue.
In the Spotlight on Prime Time, Bharati Jagdish speaks with Jonathan Parker, Managing Director, EMEA &amp; APAC, APR on how businesses are shaking up the marketing playbook.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

The Evening Runway with Elliott Danker, Timothy Go and Chua Tian Tian

The Evening Runway with Elliott Danker, Timothy Go & Chua Tian Tian (4pm - 7pm)

Marketing strategies need to evolve to accommodate shift in customers’ behaviours

According to Forrester, tech spending in Singapore hit S$22.17 billion in 2023. And across the region, 70% of Asia Pacific C-suite executives are either exploring generative AI use cases or already investing in them.

Given the benefits of generative AI, how can Singapore organizations effectively leverage Generative AI to reduce business costs, and improve productivity securely?

Sanjay Deshmukh, Senior Regional Vice President, ASEAN and India, Snowflake explains. 

According to Forrester, tech spending in Singapore hit S$22.17 billion in 2023. And across the region, 70% of Asia Pacific C-suite executives are either exploring generative AI use cases or already investing in them.
Given the benefits of generative AI, how can Singapore organizations effectively leverage Generative AI to reduce business costs, and improve productivity securely?
Sanjay Deshmukh, Senior Regional Vice President, ASEAN and India, Snowflake explains.

Why It Matters: Unlocking the future with GenAI & Cloud Solutions in APAC & Singapore

Would you eat a new sub-species of a bird? Forged by Vow, pioneers in cultured meat, have created an entirely new subspecies of animal, called ‘Quailia’, solely for the purpose of eating. And what’s in its secret recipe? Japanese quail cells.

Singaporean gastronomes will be the very first in the world to taste Forged Parfait at an exclusive dinner series, Forged at Mandala Club, held at MORI within Mandala Club from April 12 to April 27. Tickets are available at forgedbyvom.com.

George Peppou, CEO & Founder of Vow shares more. 

Would you eat a new sub-species of a bird? Forged by Vow, pioneers in cultured meat, have created an entirely new subspecies of animal, called ‘Quailia’, solely for the purpose of eating. And what’s in its secret recipe? Japanese quail cells.
Singaporean gastronomes will be the very first in the world to taste Forged Parfait at an exclusive dinner series, Forged at Mandala Club, held at MORI within Mandala Club from April 12 to April 27. Tickets are available at <a href="forgedbyvom.com">forgedbyvom.com</a>.
George Peppou, CEO &amp; Founder of Vow shares more.

Culture Club: “Quailia”, a new bird currently only available in Singapore

Singapore stocks inched up at the opening bell today, despite overnight losses on Wall Street amid analyst expectations of reduced Federal Reserve action. 

In early trade, the Straits Times Index (STI) rose 0.2 per cent to 3,192.3 points after 39.7 million securities changed hands in the broader market. 

In terms of companies to watch today, we have CapitaLand Integrated Commercial Trust. That’s after the REIT manager said in a business update today that it posted a net property income of S$293.7 million for its first quarter ended Mar 31, up 6.3 per cent year on year.

Meanwhile, from movements in oil prices following rising tensions in the Middle East and the impact on global markets, to chipmakers SK Hynix and TSMC working together to make next generation high bandwidth memory chips used in AI technology, more international headlines remain in focus.

On Market View, The Evening Runway’s finance presenter Chua Tian Tian unpacked the developments with Sunny Soh, Lead Technical Analyst (Capital Markets & Investor Education), SIAS.

Singapore stocks inched up at the opening bell today, despite overnight losses on Wall Street amid analyst expectations of reduced Federal Reserve action. 
In early trade, the Straits Times Index (STI) rose 0.2 per cent to 3,192.3 points after 39.7 million securities changed hands in the broader market. 
In terms of companies to watch today, we have CapitaLand Integrated Commercial Trust. That’s after the REIT manager said in a business update today that it posted a net property income of S$293.7 million for its first quarter ended Mar 31, up 6.3 per cent year on year.
Meanwhile, from movements in oil prices following rising tensions in the Middle East and the impact on global markets, to chipmakers SK Hynix and TSMC working together to make next generation high bandwidth memory chips used in AI technology, more international headlines remain in focus.
On Market View, The Evening Runway’s finance presenter Chua Tian Tian unpacked the developments with Sunny Soh, Lead Technical Analyst (Capital Markets &amp; Investor Education), SIAS.

Market View: Rising Middle East tensions on oil prices, airline counters and global markets; CapitaLand Integrated Commercial Trust’s net property income up 6.3% yoy; Keppel DC Reit reports 13.7% yoy drop in Q1 DPU; UOB Chief Executive on ROE target; Apple said it removes WhatsApp, Threads from App Store in China; SK Hynix, TSMC to collaborate on next generation high bandwidth memory chips

Marketing strategies need to evolve to accommodate shift in customers’ behaviours

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The Evening Runway with Elliott Danker, Timothy Go & Chua Tian Tian (4pm - 7pm)

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