How can marketing strategies evolve to accommodate shift in customers’ behaviours?

A McKinsey report found that consumers are becoming wiser, which has forced brands and businesses to improve or change their approach in marketing.

This has in fact placed pressure on marketers amid the current inflation and recession.

However, there are still possible solutions to this issue.

In the Spotlight on Prime Time, Bharati Jagdish speaks with Jonathan Parker, Managing Director, EMEA & APAC, APR on how businesses are shaking up the marketing playbook.

How can marketing strategies evolve to accommodate shift in customers’ behaviours?
A McKinsey report found that consumers are becoming wiser, which has forced brands and businesses to improve or change their approach in marketing.
This has in fact placed pressure on marketers amid the current inflation and recession.
However, there are still possible solutions to this issue.
In the Spotlight on Prime Time, Bharati Jagdish speaks with Jonathan Parker, Managing Director, EMEA &amp; APAC, APR on how businesses are shaking up the marketing playbook.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters with Hongbin Jeong and Chua Tian Tian

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your evening guide to the day's most important topics — navigate the key events in politics, business, markets, wealth management, and top investment opportunities. Keeps you informed and ahead of the curve, daily.

Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Marketing strategies need to evolve to accommodate shift in customers’ behaviours

Singapore’s push toward autonomous transport is picking up pace, with self-driving shuttles entering public trials and plans for rapid expansion across the island.

At the same time, the absence of affordable late-night transport has quietly reshaped nightlife habits, worker mobility, and business operations, raising questions about whether Singapore can truly function as a 24-hour city.

On The Big Story, Hongbin Jeong speaks to Dr Natt Srinara, Lecturer at EHL Hospitality Business School Campus Singapore, on whether autonomous vehicles could unlock the night-time economy, ease labour pressures, and what it will take for this shift to translate into real impact on the ground.

Singapore&rsquo;s push toward autonomous transport is picking up pace, with self-driving shuttles entering public trials and plans for rapid expansion across the island.
At the same time, the absence of affordable late-night transport has quietly reshaped nightlife habits, worker mobility, and business operations, raising questions about whether Singapore can truly function as a 24-hour city.
On The Big Story, Hongbin Jeong speaks to&nbsp;Dr Natt Srinara, Lecturer at EHL Hospitality Business School Campus Singapore, on whether autonomous vehicles could unlock the night-time economy, ease labour pressures, and what it will take for this shift to translate into real impact on the ground.

The Big Story: Can autonomous shuttles turn Singapore into a 24-hour city?

From family offices to boutique advisory firms, the world of wealth management is shifting fast. Consolidation is on the rise, clients are demanding advice that’s truly tailored to them, and technology is changing how investments are managed.

So what’s driving the surge in popularity of External Asset Managers, or EAMs? And how are client expectations evolving in this new landscape?

On Wealth Tracker, Hongbin Jeong speaks to Laurent Pellet, Global Head of External Asset Managers (EAM), Lombard Odier, to find out more.

From family offices to boutique advisory firms, the world of wealth management is shifting fast. Consolidation is on the rise, clients are demanding advice that&rsquo;s truly tailored to them, and technology is changing how investments are managed.
So what&rsquo;s driving the surge in popularity of External Asset Managers, or EAMs? And how are client expectations evolving in this new landscape?
On Wealth Tracker, Hongbin Jeong speaks to Laurent Pellet, Global Head of External Asset Managers (EAM), Lombard Odier, to find out more.

Wealth Tracker: Why investors are turning to boutique wealth managers

Move over MBTI. On What’s Trending, Hongbin Jeong and Nadiah Koh dive into China’s viral SBTI, a chaotic, meme-fueled personality quiz that doesn’t analyze you so much as roast you. With savage labels like ‘BOSS’, ‘ATM-er’, and even ‘DEAD’, millions are jumping in… but what does its popularity say about how Gen Z sees themselves today?

Then, closer to home, would you do your makeup on the MRT? A blunt new campaign telling commuters to ‘Don’t groom in public’ has sparked a surprisingly heated debate in Singapore. Where’s the line between being efficient… and being inconsiderate?

Move over MBTI. On What&rsquo;s Trending, Hongbin Jeong and Nadiah Koh dive into China&rsquo;s viral SBTI, a chaotic, meme-fueled personality quiz that doesn&rsquo;t analyze you so much as roast you. With savage labels like &lsquo;BOSS&rsquo;, &lsquo;ATM-er&rsquo;, and even &lsquo;DEAD&rsquo;, millions are jumping in&hellip; but what does its popularity say about how Gen Z sees themselves today?
Then, closer to home, would you do your makeup on the MRT? A blunt new campaign telling commuters to &lsquo;Don&rsquo;t groom in public&rsquo; has sparked a surprisingly heated debate in Singapore. Where&rsquo;s the line between being efficient&hellip; and being inconsiderate?

Marketing strategies need to evolve to accommodate shift in customers’ behaviours

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