If you’ve been walking around major malls, you might have seen these three letters - Yuu - popping up in recent weeks. 

What exactly is this yuu - you might ask? Apparently this is a reward app founded by minden.ai in strategic partnership with DFI Retail Group.

The tech venture also partners with BreadTalk Group, DBS Bank and even Singtel and Mandai Wildlife Group. 

As always on MONEY FM, we want to find out just how much money is in this whole loyalty programme market for these major players to come together and work on such a large scale initiative. 

On Market View, Prime Time’s finance presenter Chua Tian Tian spoke all about money with Sng Ren Yeong, CEO at minden.ai and Lee Yik Hun, SEA Marketing Director, Food at  DFI Retail Group.

If you’ve been walking around major malls, you might have seen these three letters - Yuu - popping up in recent weeks. 
What exactly is this yuu - you might ask? Apparently this is a reward app founded by minden.ai in strategic partnership with DFI Retail Group.
The tech venture also partners with BreadTalk Group, DBS Bank and even Singtel and Mandai Wildlife Group. 
As always on MONEY FM, we want to find out just how much money is in this whole loyalty programme market for these major players to come together and work on such a large scale initiative. 
On Market View, Prime Time’s finance presenter Chua Tian Tian spoke all about money with Sng Ren Yeong, CEO at minden.ai and Lee Yik Hun, SEA Marketing Director, Food at  DFI Retail Group.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.