Urban aerial mobility vehicles, or flying cars to the man in the street, has become increasingly in the spotlight these days. While the market is still nascent, some venture capitalists are already putting their money into the industry, which was valued at US$2.7 billion according to some sources. 

But how do startups overcome regulatory hurdles to develop vehicles that can be used by a wide range of customers? What is their market positioning and pricing strategy? Just how much money is up for grabs for them to take the risk to venture into the urban aerial mobility market?

On Market View today, Prime Time's finance presenter Chua Tian Tian speaks to Dr. Neo Kok Beng, CEO & Founder of NEO Aeronautics to find out more.

Urban aerial mobility vehicles, or flying cars to the man in the street, has become increasingly in the spotlight these days. While the market is still nascent, some venture capitalists are already putting their money into the industry, which was valued at US$2.7 billion according to some sources. 
But how do startups overcome regulatory hurdles to develop vehicles that can be used by a wide range of customers? What is their market positioning and pricing strategy? Just how much money is up for grabs for them to take the risk to venture into the urban aerial mobility market?
On Market View today, Prime Time's finance presenter Chua Tian Tian speaks to Dr. Neo Kok Beng, CEO &amp; Founder of NEO Aeronautics to find out more.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.