We're going to be talking all about K-POP today. Earlier this month, a company called Contents Technologies launched a new exchange traded fund focused on listed firms in Korea that benefits from the Kpop culture. 

Companies include big names such as HYBE - the agency behind South Korean boy band phenomenon BTS, SM Entertainment - who’s managing Girls Generation and YG Entertainment which is behind girl group BlackPink.

But how do entertainment businesses work in the first place? What are the sunk costs involved and how do they ensure stable cash flow?

On Market View, Prime Time's finance presenter Chua Tian Tian spoke with Alan Chan, Chief Executive Officer, iGet Entertainment International. He’s the man that launched the first Singapore-Korean Kpop Group SKarf back in 2012 and has over a decade of experience in the Kpop industry.