There are countless promotional sales events throughout the year, especially online, such as The Great Singapore Sale, Double Eleven, Black Friday and of course the holiday sales season.

But these can be a double-edged sword for online merchants.

In the Spotlight on Prime Time, Bharati Jagdish finds out why from Byron Fernandez, Group CIO, TDCX a New York Stock Exchange-listed digital customer experience solutions provider.

Produced and edited by Anthea Ng (nganthea@sph.com.sg)

There are countless promotional sales events throughout the year, especially online, such as The Great Singapore Sale, Double Eleven, Black Friday and of course the holiday sales season.
But these can be a double-edged sword for online merchants.
In the Spotlight on Prime Time, Bharati Jagdish finds out why from Byron Fernandez, Group CIO, TDCX a New York Stock Exchange-listed digital customer experience solutions provider.
Produced and edited by Anthea Ng (<a href="mailto:nganthea@sph.com.sg">nganthea@sph.com.sg</a>)

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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