The latest American Express (Amex) Shop Small Research has unveiled generational differences in our support for local businesses. So are Singaporeans supporting local businesses enough? 

According to the report, it looks like the younger generations see less importance in supporting locals compared to the older generations.

Marlin Brown, Singapore Country Manager, American Express shares more with us on the findings from this report and what local businesses can do to get the support from Gen Zs? 

The latest American Express (Amex) Shop Small Research has unveiled generational differences in our support for local businesses. So are Singaporeans supporting local businesses enough? 
According to the report, it looks like the younger generations see less importance in supporting locals compared to the older generations.
Marlin Brown, Singapore Country Manager, American Express shares more with us on the findings from this report and what local businesses can do to get the support from Gen Zs?

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.