The latest American Express (Amex) Shop Small Research has unveiled generational differences in our support for local businesses. So are Singaporeans supporting local businesses enough? 

According to the report, it looks like the younger generations see less importance in supporting locals compared to the older generations.

Marlin Brown, Singapore Country Manager, American Express shares more with us on the findings from this report and what local businesses can do to get the support from Gen Zs? 

The latest American Express (Amex) Shop Small Research has unveiled generational differences in our support for local businesses. So are Singaporeans supporting local businesses enough? 
According to the report, it looks like the younger generations see less importance in supporting locals compared to the older generations.
Marlin Brown, Singapore Country Manager, American Express shares more with us on the findings from this report and what local businesses can do to get the support from Gen Zs?

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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