As we move beyond the pandemic, offline shopping appears to be returning to the pre-pandemic stage with shoppers looking to connect with brands in-person. Coupled with other global macroeconomic headwinds, it seems like SEA’s e-commerce boom is slowing down.

But guess what, it is not, largely thanks to a group of people called ‘e-shopaholic'. So what are the traits of ‘e-shopaholics’? 

Winston Seow, Chief Marketing Officer, Ninja Van Group shares the traits and  how can e-commerce businesses influence them to shop with them.