Brand strength encompasses factors such as customer loyalty, brand recognition, and market share. It also indicates how well a brand is known and trusted by customers. Measuring brand strength on a regular basis is vital to planning strategies to grow the company. Depending on the size or type of company, however, what to focus on when measuring brand strength can differ.
We speak to Uri Snyder, Senior Vice President, APAC, Similarweb more about this.

What's Trending: Underwear in a hotel coffee maker ... and a flying cat road sign in Japan?
21:35

The Big Story: What did Trump’s record-breaking State of the Union address really reveal?
15:45

Wealth Tracker: Is crypto behind the gold rally?
09:55