While generative AI’s answers might sound believable, they can be factually incorrect – or worse, subjective. Now, imagine that AI running your store, or your Shopee platform.

The implications of ‘AI hallucination’ — where it makes up information in a convincing way, can range from misquoting prices to recommending products that don’t even exist.

We speak with Henson Tsai, Founder and CEO of SleekFlow about the root cause of this major design issue across AI models and how to navigate these challenges.