From $10 in the bank account and up to one’s ears in debt to S$1 million in revenue in 4 four years - this is the story behind Uncle DiDi - famous for their unique Popcorn & Cotton Candy flavours. What was the secret behind their success? In the Spotlight on Prime Time, Bharati Jagdish speaks with one of the co-founders Caleb Li of Uncle DiDi to find out more.

Produced and edited by Anthea Ng (nganthea@sph.com.sg)

Highlights from the conversation:

01:20: The inspiration behind the name Uncle DiDi

02:20: Taking the leap to start a snack business without any experience in the F&B industry

06:20: How Uncle Didi embarked on its growth to be a million dollar business

08:26: Impact of inflation and disruptions in the supply chain worldwide on the business

13:57: Next step in evolving the business locally 

From $10 in the bank account and up to one’s ears in debt to S$1 million in revenue in 4 four years - this is the story behind Uncle DiDi - famous for their unique Popcorn &amp; Cotton Candy flavours. What was the secret behind their success? In the Spotlight on Prime Time, Bharati Jagdish speaks with one of the co-founders Caleb Li of Uncle DiDi to find out more.
Produced and edited by Anthea Ng (<a href="mailto:nganthea@sph.com.sg">nganthea@sph.com.sg</a>)
Highlights from the conversation:
01:20: The inspiration behind the name Uncle DiDi
02:20: Taking the leap to start a snack business without any experience in the F&amp;B industry
06:20: How Uncle Didi embarked on its growth to be a million dollar business
08:26: Impact of inflation and disruptions in the supply chain worldwide on the business
13:57: Next step in evolving the business locally

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

Advertisement