From $10 in the bank account and up to one’s ears in debt to S$1 million in revenue in 4 four years - this is the story behind Uncle DiDi - famous for their unique Popcorn & Cotton Candy flavours. What was the secret behind their success? In the Spotlight on Prime Time, Bharati Jagdish speaks with one of the co-founders Caleb Li of Uncle DiDi to find out more.

Produced and edited by Anthea Ng (nganthea@sph.com.sg)

Highlights from the conversation:

01:20: The inspiration behind the name Uncle DiDi

02:20: Taking the leap to start a snack business without any experience in the F&B industry

06:20: How Uncle Didi embarked on its growth to be a million dollar business

08:26: Impact of inflation and disruptions in the supply chain worldwide on the business

13:57: Next step in evolving the business locally