Your Way Home with Hongbin JeongYour Way Home with Hongbin Jeong

In the Spotlight: How becoming driver-centric in operations can help mitigate challenges in the e-hailing industry

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E-hailing through various applications comes with its fair share of criticisms from both riders and drivers. These issues include those surrounding incentives for drivers, waiting times and ride costs. TADA is one of newer members of this industry and its approach to providing good e-hailing services is slightly different compared to its competitors. What efforts do they take to tackle these problems and what does the future of the company look like?

We speak to Jonathan Chua, Regional General Manager and Said Salim, Driver-Partner, TADA Mobility (Singapore) more about this.

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Your Way Home with Hongbin Jeong

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s bigges 
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