In the Spotlight: How are businesses in China bracing themselves for 2023?

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A slowing Chinese economy, in part due to its zero-Covid strategy, has raised concerns among investors and businesses. How can businesses brave this storm, what digital marketing and tech trends can they adopt for 2023? 

In the Spotlight on Prime Time, Bharati Jagdish finds out more from Josh Gardner, Chief Executive Officer, Kung Fu Data, a senior China strategist and a recognised authority on China ecommerce.

Produced and edited by Anthea Ng (nganthea@sph.com.sg)

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